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So, what is a buzzword anyway? Definitions vary slightly in the contexts used. Everyone pretty much agrees it is a word or phrase, that sounds really cool, is en vogue, generally technical and used to sound authoritative, but may sometimes actually mean very little.
What is marketing buzz? Marketing buzz was originally a term used in reference to oral communications. Today in the world of social media, Twitter and Facebook are two dominant channels in creating the marketing buzz used in viral marketing techniques.
What is Internet marketing? Internet Marketing is a buzzword itself. Internet Marketing, sometimes known as eMarketing for electronic Marketing is, according to Webopedia, “Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.”
Now, on to Colibri IO’s the Top Internet Marketing BUZZWORDS you will hear in 2015 list:
- Native Advertising
Often when people say “native advertising,” what they really mean is “sponsored content”.
Newsjacking is the art or science of injecting your brands ideas into a breaking news story and generating media coverage and social media engagement as a result
This is essentially the concept that you put you customer at the centre of your brand strategy, activity and analysis.
The concept involves building & training computers to think like humans do.
advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in.
a mixture of a smartphone and tablet.
- Growth hacker
a role that replaces traditional marketing roles in fast-growing businesses.
- Social learning
an individual’s learning a skill through observation, without necessarily changing their behaviors or on-the-job performance.
successful women in powerful positions having it all.
a blend of acquired and hired.
an entrepreneur-inventor hybrid that markets and/or manufactures their own creation.
an internship where the student’s mission is to promote the company and its brands using social media such as Twitter and Facebook.
someone who hasn’t taken all the steps necessary to take the leap into entrepreneurship.
someone who uses minimal energy to get the task accomplished.
doing three things at once.
- Omnichannel Retailing
“Omnichannel retailing” is the concept of encompassing social media, online, bricks and mortar, and mobile, into one seamless retail experience for the customer.”
List compiled and published by @KarolPokojowczy | Karol Pokojowczyk is the CEO and Founder of Colibri.io – an online Growth Hacking Tool. He has previously founded 2.0 Web Solutions (Drupal Agency), managed developers and helped a number of companies grow online.
Are there any 2015 Internet Marketing buzzwords missed that you think should be on the list? Let’s hear it in the comments!
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